Case Study

Chevrolet

Project Title: Chevrolet Client Testimonial Project
Client: Chevrolet, General Motors 
Duration: August 2011 to March 2012
Type: Production Consulting & Planning, Multi-City Production, Post Production Editing, Motion Graphics and Media Campaign.

Project Description: General Motors have regained the title of world’s largest automaker less than two years after emerging from bankruptcy.  As its flagship brand, Chevrolet set a record by selling nearly 4.8 million vehicles in 2011.  Chevrolet through its regional marketing firm contacted TriVision Studios in order to produce a series of testimonial-style video commercials that would provide an interactive Chevy experience for potential customers.

Chevrolet

Solution: The TriVision team met with the client and put together a production plan that included multi-location production and a dedicated team of editors and production crew to complete the project successfully.  The TriVision team traveled to various Chevy dealerships in the Washington, D.C. Metropolitan area, throughout the ten days of productions. The team captured testimonials of satisfied customers at each location. The videos were creatively designed to be versatile and could easily be employed into any marketing campaign that Chevy enforces.  TriVision Studios creatively shot and edited all of the videos in HD. Each of the final videos was about 45-60 seconds in length.  You can watch few sample videos via this link:

Results:  The media was a success.  The videos were used in many different platforms and domains such as local dealership websites or on-site video display screens.  Car shoppers were able to see and hear from actual Chevy car owners about their experience with the car, which gave them added incentive to buy and believe in the product.  TriVision is proud to have been a part of their marketing campaign in the Washington, D.C. Metropolitan area.

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Veterans Health Watch” Monthly Cable Show

Project Title: “Veterans Health Watch” Monthly Cable Show
Client: VA Maryland Health Care Systems (VAMHCS)
Contact Person: Margaret Hornberger
Duration: February 2012 to Present
Type: Production Consulting, In-Studio Production, Post Production Editing and Motion Graphics

Background: The VA Maryland Health Care System (VAMHCS) is the leader in veterans’ health care, research, and education. VAMHCS is nationally known for providing exceptional services, such as medical, surgical, rehabilitative, neurological, primary, mental health and long-term care on both an inpatient and outpatient basis, to veterans across the state.

Veterans Health Watch” Monthly Cable Show

Veterans Health Watch is a monthly cable show sponsored by VAMHCS that provides information on health care benefits and services available to veterans and their family members.  The show, which has been on air for over 10 years, also features health and wellness information, provided by dedicated VA health care professionals for the benefit of veterans and community residents.  The show wanted to upgrade its production and reached out to TriVision to help facilitate.  

Solution: In early 2012, TriVision took over production of the long running cable broadcast show as part of their continued work with the U.S. Department of Veterans Affairs.  Working closely with representatives of the VAMHCS during all facets of production, TriVision provides monthly HD multi-camera studio services, as well as at remote locations such as the Baltimore VA Medical Center.  Additionally, TriVision provides all post-production editing services which initially included giving the program a makeover by implementing motion graphics and animation, creating an updated look and feel to reflect the high quality of the content and production.  The show currently extends to cable networks in counties in Maryland and Delaware. 

Veterans Health Watch” Monthly Cable Show

Results: This March, ‘Veterans Health Watch’ will be filming its 100th episode.  This significant milestone in the show’s history will feature current and former hosts, previous highlight from the show, and interviews with Veterans discussing the impact of the program.  You can view one of the shows on this link

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The Motley Fool

Project Title: Live Multi-City Webcasting “Worldwide Invest Better Day”
Client: The Motley Fool | www.fool.com
Contact Person: Steve Broido
Duration: September 2012 to November 2012
Type: Production Consulting, Pre-Production, Multi-City & Multi-Camera Production, Live Switching and Video Streaming

Background: Founded in 1993, The Motley Fool is a multimedia financial-services company that provides financial solutions for investors through various stock, investing, and personal finance products. The Motley Fool contacted TriVision to conduct a 12-hour, 6-city, multi-camera video recording and live webcasting production for Motley Fool’s “Worldwide Invest Better Day.”

The Motley Fool

Solution: With only two weeks to plan and execute the live global production, a lot of planning, logistics, and technical expertise was required in order to achieve a successful and smooth production. Although the main footage was broadcasted live from Motley Fool’s Virginia headquarters, each additional remote site was filmed around the world at different financial cafés. So TriVision sent multiple team members to six different cities in the U.S. and in London to film and broadcast the live footage of investors sharing their experiences and giving financial advice.

The Motley Fool

Results:  The “Worldwide Invest Better Day” was a dedicated to The Motley Fool’s ultimate motto: “You are the best person to manage your own money.”    With TriVision professional help, the day was a success both for the client, The Motley Fool but also for the the TriVision crew that planned and executed the production with professionalism and success.    You can watch the reply of the Worldwide Invest Better Day broadcast, using this link.

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NIH – Diabetes Patient Education Series

Project Title: “NIH – Diabetes Patient Education Series”
Client: National Institute of Health via Healthcare Technologies and Methods, LLC
Contact: Alan Letzt
Duration: January to April 2011
Type: Pre-Production Planning, On-Location Production, and Post Production

Background: Healthcare Technologies and Methods, LLC was established by an experienced, interdisciplinary team to improve health literacy and healthcare communications & documentation. They conduct detailed interviews and process analyses then apply appropriate technologies and methods to improve quality of care, empower patients, and reduce healthcare costs. Their team members have completed seven successful NIH SBIR grants and President, Alan Letzt, received the prestigious Tibbetts Award in recognition of outstanding NIH research. TriVision Studios has been providing video support services for HT&M since their existence and has produced a series of patient educational videos currently in use by the company.

Solution: The Diabetes Education Series is an ongoing series of video, audio, and print collateral designed to provide older individuals with diabetes some information and tips on how to improve their day-to-day life while living with their condition. The first series was approved by a grant from NIH to make a series of 5 short videos that deal with subject matter ranging from coping with diabetes to cooking tips, shopping tips, and how to order meals when dining out. In order to deliver the information to as broad a base as possible, in addition to the videos, patients were offered the choice of listening to audio recordings or reading printed material.

NIH – Diabetes Patient Education Series

TriVision Studios was presented with the challenge of creating a series of 5 videos around 5-10 minutes in length within certain budget and time limitations from the first grant. The information had to be clear and concise and with sensitivity to senior citizens, yet remain effective. To keep costs down, all of the material was filmed locally, partially at the studio, a residence, and on location at local restaurants and grocery stores. Alternate versions of each video were also made to help measure the effectiveness between different control groups TriVision also designed and produced the supplemental print material in the series.

Results: The Diabetes Educational Series has received great feedback from NIH and Inova Hospital Group. This feedback has led NIH and HT&M to explore further grants to continue the series. HT&M is expected to receive a green light to do more research in this area as soon as mid-2012. TriVision is expected to work with HT&M to produce a second, much broader series of similar videos for Diabetes patients this year.

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NCA Caretaker Training Program

 Project Title: “NCA Caretaker Training Program”
Client: U.S. Department of Veterans Affairs, National Cemetery Administration
Duration: February 2011 – December 2011
Type: Production Consulting, Scripting, Multi-Location Production, Post Production Editing and Motion Graphics

Background: The National Cemetery Administration honors Veterans and their families with final resting places in national shrines and with lasting tributes that commemorate their service and sacrifice to our Nation. NCA currently maintains nearly 3.1 million gravesites at 131 national cemeteries.
Project Description: The National Cemetery Administration has entered into a commitment with veterans and their families to provide the most dignified burial service and tribute available. Because the scope of the NCA includes 131 national cemeteries, they developed a detailed series of operational standards and measures to train caretakers how to appropriately maintain their cemetery and retain a uniformity of customer service nationwide.

One vital component of the training that was very much out of date was the video. As such, funding was made available for a series of training videos, divided by topic, to be used as a training tool for the caretakers. The topics covered included the interment process, vehicle maintenance, facilities maintenance, grounds maintenance, and setting and maintenance of headstones, markers, and niche covers. TriVision worked closely with NCA, SRA International, and ClicFlic in all aspects of production over several months to create an effective and compliant training series. In addition to script consultation and shot list development, TriVision shot video on-location at multiple national cemeteries, and provided all post-production (including editing, voice over narration, motion graphics and visual effects, and DVD authoring and mastering). TriVision also produced, videotaped, and edited a 30 minute caretaker orientation video that highlighted experiences from seasoned cemetery directors, foreman, and the under secretary. 

NCA Caretaker Training Program

Results: The series has already started to be integrated with the current caretaker training program and the reviews are extremely positive. The use of out-dated material previously was taking away from the training experience and these new videos provide caretakers with a much better understanding of what is required of them as maintainers of our veteran’s final resting places. The client has recently commissioned TriVision to produce a new video component to the series focusing on Winter Operations at National Cemeteries and will be completed in mid 2013.

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BisNow Online Courses Project Title: “Engaging Online Training Course”
Client: BisNow Online Courses | www.bisnow.com
Duration: July 2012 – December 2012
Type: Production Consulting & Pre-Production Planning, In-Studio & On-Location Production, Multi-Camera HD Shoot, Post Production Editing and Motion Graphics

Project Background: Bisnow is an international media company that publishes 31 daily e-newsletters and produces 250 annual events in Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas-Fort Worth, Denver, Houston, Los Angeles, New Jersey, New York City, Orange County, Philadelphia, San Antonio, San Diego, San Francisco, Seattle, South Florida, Toronto, Washington, DC, as well as publishing a once weekly National e-newsletter that reaches nearly every state in the US.  Bisnow covers top companies and personalities in business industries, such as COMMERCIAL REAL ESTATE, DINING, TECHNOLOGY, LEGAL, NIGHTLIFE, HOTELS, DATA CENTERS, STUDENT HOUSING, PROPERTY MANAGEMENT, MULTIFAMILY and TRADE ASSOCIATION & NON-PROFIT.  Think infotainment – fun but meaty pieces on the region’s most interesting people, companies, and trends.

BisNow Online Courses

Bisnow saw the need to create commercial real estate events and courses that was not ‘boring’ and was easy to access, anytime, anywhere.  BizNow contacted TriVision Studios to create real estate courses for online purposes that was unique and fun to watch & understand. 

BisNow Online Courses

Solution:  With TriVision’s years of experience, TriVision was quit to understand the client’s needs and was able to setup multiple pre-production meeting to nail down the script and story boarding.  TriVision started in-studio production with different course trainers going through a variety of topics.  After the production, TriVision was able to use its in-house graphic design and motion graphic artist to create stunning graphics to accommodate the video, with lower intro/outro graphics, lower thirds and other B-roll inserts. 

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Referral Coach International Project Title: “The Referral Advantage Training Program”
Client: Referral Coach International | www.referralcoach.com
Duration: July 2010 – Present
Type: Production Consulting & Pre-Production Planning, In-Studio & On-Location Production, Multi-Camera HD Shoot, Post Production Editing and Motion Graphics

Project Background: Bill Cates, CSP, is the president of Referral Coach International and the creator of Bill Cates’ Referral Advantage Program.  He has revolutionized the way financial professionals generate an abundance of high-quality referrals.  His books, “Unlimited Referrals”, “Get More Referrals Now”, and “Don’t Keep Me a Secret” have established him as the financial services industry’s foremost expert on building a thriving referral-based business.  Bill frequently gives dynamic and high energy speeches and seminars, and has trained over 50,000 financial professionals in his proven referral system.  Bill was looking for a company that would be able to produce his most ambitious project to date, The Referral Advantage Training Program.  This project would consist of several video training modules and exercises which financial professionals would use to teach their employees using Bill’s proven referral methods and philosophy.

Referral Coach International

Solution:  Unlike many other local marketing and design companies in the Washington, DC area, TriVision Studios was recognized as a company that could provide all of Bill Cate’s required services in one place.  Considering the list of services included was production studio rental, HD video production, motion graphics, on-location production capability and online marketing services, this was no small task. 

Referral Coach International

Taking advantage of TriVision’s ample studio space, the two day training seminar was recorded using multi-camera HD video.  A crowd of financial professionals was used as an audience to interact with Bill on the first day and were treated to TriVision’s professional catering services during production breaks.  The second day consisted of role playing sessions videotaped in TriVision’s conference room area to provide the appropriate ambience.  The recorded material was then edited into several hours of finished modules, integrated the role play sessions and hundreds of graphic slides (B-rolls) with the seminar material, later mastered to DVD and also was available for online use.  You can watch and hear from Bill Cates himself, using this link: 

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Virginia Department of Corrections

Project Title: “Re-Entry and Reunification Program”
Client: Virginia Department of Corrections
Duration: October 2012 – December 2012
Type: Production Consulting, Scripting, Multi-Location Production, Post Production Editing and Motion Graphics

Background: The Department of Corrections is providing re-entry transition services to offenders through partnerships with local jails. Selected offenders are relocated from prison to a local jail in their community to receive transitioning services such as life skills workshops and assistance with housing and employment. These services will strengthen public safety by better preparing the offenders for their return to the community.

Virginia Department of Corrections

Solution: As part of a grant for Second Chance Act Grant for a pilot program with female offenders in substance abuse treatment programs, the VDC needed to create a video, capturing the essence of this program and its success. In late 2012, the VDC approached TriVision to produce the video. TriVision provided pre planning strategy, scripting, production and post production services which resulted in a 10 minute video highlighting the program’s success. It included travel to multiple locations in Virginia to capture interviews from key program personnel as well as B-roll support footage. All the material was edited with the client at TriVision’s studio in Chantilly, VA.  You can see the video using this link: http://trivisionstudios.com/engine/swf/player.swf?url=../../data/video/vdoc.flv&volume=100

Virginia Department of Corrections

Results: The video was well received by the client and by the board that reviews in-state projects and allocates future grant money. The video technically and emotionally conveys the impact of the program, which has helped to reduce the recidivism rate as well as bring once offenders home to their families with the tools available to follow a path to a productive and fulfilling life. In addition, the video was well enough received that similar video projects are being planned for 2013.

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Qinetiq North America

Client: Qinetiq North America
Contact Person: Michael Tolosa
Duration: March 2011 to Present
Type: Video Production Services to Include Scripting, Production, Editing and 3D & Motion Graphics

Background: QinetiQ North America is a leading solutions and support services company, creating high-end products and services for commercial, government, and military clients. QinetiQ offers a wide range of services and solutions in areas such as transportation, survivability, unmanned systems, maritime solutions, and cyber security. TriVision Studios has been providing video support services for QinetiQ since early 2011 and has produced a series of marketing and corporate videos currently in use by the company.

Project Description: The Runway Incursion Alerting System, or RIAS, is QinetiQ North America’s highly configurable and adaptable aviation safety system. It can be integrated with existing airport surveillance systems to enhance their performance. RIAS continually monitors runways and taxiways and simultaneously alerts pilots and other personnel when more than one “target” is on a runway at the same time. Real-time alerts allow personnel to make more informed decisions about their safety and airport operations.

Qinetiq North America

TriVision Studios was presented with the challenge of creating a 5-minute marketing and introductory video that explained the RIAS system and illustrated its capabilities. What made this particular project especially challenging was the conceptual nature of the product. Since much of the sensor equipment is below ground and it’s logistically impractical to videotape RIAS in action at an actual airport facility, TriVision turned to its in-house 3D animation and visual effects team to illustrate how RIAS works. In addition to creating high-impact 3D animation and motion graphics, TriVision provided scriptwriting services, voiceover narration, and consultation. All of this work was done at TriVision’s studio facility in Chantilly, VA.  You can see the video using this link: http://vimeo.com/54551815

Results: The RIAS video has been an effective marketing tool for QinetiQ North America, explaining a rather intricate product in a clear, concise, and succinct fashion using modern animation and visual techniques. The RIAS video was one of seven similar marketing and corporate level videos created by TriVision for QinetiQ over the past year. As a returning client in 2012, QinetiQ and TriVision will continue to work together to create additional videos based on their wide range of products and services

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First Line Technology

Project Title: “AmbuBus: Instructional Setup and Training for First Responders”
Client: First Line Technology
Contact Person: Randy Sakowitz
Duration: October 2011 to December 2011
Type: Branding, Web Solutions, Video Production Solutions to Include On-Location Production and 3D Animation Services

Background: Recent natural and man-made disasters highlight the need for an effective, mass casualty transportation system. Many after action reports from Hurricane Katrina detailed the critical flaws in existing mass evacuation systems. First Line Technology has developed a versatile, inexpensive solution for first responders to meet the demands of mass casualty transport with the AmbuBus, a universal retrofit kit - converting buses, trains, and cargo containers into mass casualty transport vehicles. With the invention and utilization of AmbuBus kits over the last few years, there has become an increased need for proper training on how to assemble and breakdown the kit. Early on, representatives from First Line would conduct training sessions in person, but as demand for the product has grown, this has become a logistically impossible endeavor. As such, they turned to TriVision Studios, who was already their established vendor for video, web, and branding services, to accomplish the task.

First Line Technology

Solution: TriVision had already produced a marketing video for the AmbuBus kit as well as branding and marketing materials.  While seemingly simple, there was a great amount of detail that needed to be explained, and done so in a manner that was clear and followed a logical progression. TriVision worked closely with First Line in script and shot list development so that this could be achieved. All of the material was videotaped by TriVision at First Line’s warehouse location and edited at TriVision’s studio facility, where motion graphics and 3D animation were integrated with the video of the host instructor and assembly to provide a thorough and educational training experience.  You may view the finished video via this link:

Results: The initial feedback from the AmbuBus instructional video had been positive and has saved First Line Technology money in the long run by eliminating much of the time and resources needed to provide in-person training. First Line continues its 5 year relationship with TriVision to create marketing collateral and videos for their newest product.

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