Explainer Video Production - How to Create Compelling Bite-Sized Clips to Promote Your Business
Bite-sized clips, also known as explainer videos, is one of the most effective marketing tools to promote your business. If done right, these short videos can quickly grab the attention of your audience and communicate your message in an engaging manner that can be a game changer in your marketing strategy.
As a video production company that has produced hundreds of video clips for our clients, here’s a step-by-step guide on how to create compelling explainer videos for your business:
1. Define your goal: Start by identifying the purpose of your explainer video. Do you want to introduce a new product, explain a complex concept, or promote a service? Having a clear goal will help you shape the content and structure of your video.
2. Identify your target audience: Understand your target audience’s preferences, interests, and pain points. This knowledge will allow you to tailor your message and visual style to resonate with them effectively.
3. Write a concise script: Keep your script short, simple, and focused. Outline the key points you want to convey and structure your script in a logical flow. Make sure to include a compelling hook at the beginning to capture the viewer’s attention and a strong call-to-action at the end.
4. Create a storyboard: Visualize your script by creating a storyboard. This step involves sketching out the key scenes and transitions of your video. A storyboard helps you plan the visuals, pacing, and overall composition of your explainer video.
5. Choose a visual style: Select a visual style that aligns with your brand identity and appeals to your target audience. You can go for various styles, such as animation, live-action, whiteboard, or a combination of different techniques. Consider using vibrant colors, captivating visuals, and consistent branding elements.
6. Create engaging visuals: Depending on your chosen visual style, you can start creating the visuals for your explainer video. Use high-quality graphics, animations, or footage to enhance the viewer’s experience. Keep the visuals clean, uncluttered, and easy to understand.
7. Add a voiceover or text: Decide whether you want to include a voiceover narration or use on-screen text to convey your message. A professional voiceover can add a human touch to your video, while on-screen text is useful for viewers who prefer to watch videos without sound. Ensure that the voiceover or text is clear, concise, and matches the tone of your brand.
8. Add background music and sound effects: Background music and sound effects can enhance the mood and impact of your explainer video. Choose appropriate music that complements your message and aligns with your brand’s personality. Additionally, consider adding sound effects to accentuate important actions or visuals.
9. Keep it short and concise: Bite-sized clips are typically 60 to 90 seconds long, so keep your video focused and avoid unnecessary details. Grab the viewer’s attention quickly, deliver your message concisely, and maintain a good pace throughout the video.
10. Optimize for mobile viewing: As a significant portion of video consumption happens on mobile devices, optimize your explainer video for mobile viewing. Ensure that the text is legible, visuals are clear, and the video format is compatible with various devices and platforms.
11. Include a strong call-to-action: End your explainer video with a clear and compelling call-to-action. Encourage viewers to take the next step, such as visiting your website, subscribing to your newsletter, or making a purchase. Make it easy for them to follow through by providing clickable links or relevant contact information.
12. Promote and distribute your video: Once your explainer video is ready, share it across multiple channels to maximize its reach. Post it on your website, social media platforms, video-sharing websites, and include it in email marketing campaigns. Encourage your audience to share the video with their networks to increase its visibility.
By following these video production basics, you can create compelling bite-sized video clips that effectively explain and highlight your business offerings and engage your target audience. You can start by experimenting with what works and what doesn’t so you can learn from your results and continuously refine your video production strategy.
If you are looking for outside help from a professional video production company, you can reach out to our team at [email protected] to help you get started on making an explainer video for your business. To see a list of the types of video products we can make, visit our portfolio.
