Leveraging Video Marketing for a Seamless Back to School Experience

How Schools Can Use Video Marketing Effectively to Welcome Back Students

As summer draws to a close, the excitement of a new academic year looms on the horizon. Back-to-school season is a time of fresh beginnings, renewed goals, and innovative approaches to education. One of the most powerful tools that educational institutions can harness to create a seamless and engaging back-to-school experience is video. In this digital age, where visual content reigns supreme, colleges can leverage the power of video to enhance communication, build connections, and foster a sense of belonging among students, faculty, and staff. In this blog post, we’ll explore the various ways in which colleges can utilize video to make this fall’s return to campus a remarkable one.

Virtual Campus Tours

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Video can be a game-changer in helping new and returning students get familiar with the campus. By creating virtual campus tours, colleges can provide an immersive experience that highlights key locations, facilities, and amenities. These videos can be shared on the college website, social media platforms, and even sent directly to incoming students’ emails. Through virtual tours, students can navigate the campus at their own pace, allowing them to feel more at ease on their first day.


Orientation and Welcome Videos

Starting college can be overwhelming, especially for freshmen. Orientation and welcome videos can ease anxiety by providing essential information about academic programs, campus resources, and student services. These videos can introduce students to faculty members, mentors, and even showcase testimonials from upperclassmen, creating a sense of community and camaraderie right from the start.

Faculty Introductions

Video can humanize the academic experience by allowing professors to introduce themselves before the semester begins. Faculty introduction videos not only provide students with insights into their instructors’ teaching styles and expectations but also help establish a connection before the first day of class. Students are more likely to engage and participate when they feel a personal connection with their educators.

Interactive Learning Modules

Engaging and interactive learning experiences are essential for effective education. Colleges can use video to create multimedia learning modules that incorporate animations, simulations, and real-world examples. These videos can help explain complex concepts, making them more accessible to students. The combination of visual and auditory stimuli enhances comprehension and retention, contributing to a more dynamic learning environment.

Hybrid Learning Support

Video can play a crucial role in bridging the gap between in-person and online education. Recordings of live lectures, tutorials, and discussions can be made available for both in-person and remote students, ensuring that no one misses out on important content. This approach promotes inclusivity and accommodates diverse learning preferences.

Peer-to-Peer Learning

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Student collaboration is a cornerstone of higher education. Colleges can encourage peer-to-peer learning through video-based study groups, discussion forums, and collaborative projects. Video conferencing platforms enable students to interact face-to-face, even when they’re not physically present. This fosters a sense of belonging and teamwork, enhancing the overall educational experience.

Event Promotion and Coverage

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Back-to-school season is often accompanied by various events, such as club fairs, seminars, and workshops. Video can be used to promote these events, showcasing highlights from previous years and building anticipation. After the events, colleges can share video recaps to extend the experience to a wider audience. This not only engages students who attended but also sparks interest in those who missed out.

Health and Safety Protocols

Video can be employed to effectively communicate updated protocols and guidelines to ensure safety on campus from guides on getting around at night, to information on where students could get a COVID Test or a Flu Shot nearby.


As we prepare to embark on another academic journey, the integration of video technology into the back-to-school experience offers endless opportunities to enhance engagement, communication, and learning outcomes. From virtual campus tours that bridge geographical gaps to interactive learning modules that cater to diverse learning styles, video has proven to be a versatile tool for educational institutions. By embracing this technological trend, colleges can create a vibrant and connected community that is well-equipped for the challenges and triumphs that lie ahead. This fall, let’s usher in a new era of education where video transforms the way we learn, connect, and thrive.

At TriVision, we have provided video marketing services for various schools, from childcare centers, such as Imagination Learning Center, to private grade schools and universities, such as Georgetown University. An example of a school marketing video we produced was for Nysmith School for the Gifted in Herndon, Virginia. This video is used as a marketing tool not only on their website but also as part of their orientation program and on landing pages. 

To view more of our past work, visit our portfolio page.



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