Show the Heart of Your Company Using These Festive Holiday Marketing Video Ideas
‘Tis the season to embrace your inner sentimentalist and infuse your video marketing content with a touch of heartfelt emotion. It’s the one time of the year where being a bit sappy is not only acceptable but encouraged. Whether you are creating a personal video for social media or a corporate brand video, connect with your audience and show your appreciation while also sharing your brand story and company culture.
Today, we will share some creative marketing video ideas you can produce to leave an impression with your customers this holiday season.
1. Highlight Festive Products and Offerings
The holiday season is a perfect time to showcase your products and offers through videos. Create videos that feature your holiday product line or highlight exclusive deals that your customers can take advantage of during the season. By crafting videos that relate to the festive season, you can create a stronger emotional connection with your audience and entice them to make a purchase.
2. Tell a Story
Storytelling is one of the most effective ways to create a connection with your audience through videos. Use the festive season as an opportunity to tell your brand’s story or showcase your brand values through creative holiday-themed videos. For example, you can create a video of your brand supporting a local charity or highlight the gift of giving. You can also create a video that shows how your brand impacts people in their daily lives.
One of our favorite holiday video commercials is by Hallmark that tells the heartwarming story of neighbors who finally connect after sharing a simple message on a Hallmark card.
4. Leverage User-Generated Content
This one is big. User-generated content, also known as UGC, is an excellent way to build your brand’s credibility while also engaging with your audience. It also has low production costs compared to other types of video marketing tactics. Encourage your customers to share their holiday stories or their use of your products through videos. By featuring user-generated content in your marketing campaigns, you can create a community feeling around your brand, and your audience will feel more invested in your brand’s success.
Brands are benefiting from UGC specifically on platforms like TikTok and Instagram. A study by TurnTo reveals that UGC influences 90% of customer’s purchasing decision. People usually believe what other people are saying about a brand, more than when they hear it from the brand itself, and more than a paid influencer. That is why user-generated content is an invaluable tool to use in your video marketing strategy.
As a DC full-service marketing company, in addition to providing video production services, we also offer social media services which involves influencer marketing and UGC. For our client, RANIA, an Indian fine dining, Michelin Star restaurant in Washington DC, we not only did their branding, advertising, and marketing, but we also worked with DC influencers and customers to collect UGC for their social media. Below is an example of a UGC video we collected which earned the restaurant over 65,000 views, 5,000 likes, nearly 3,000 saves and over 4,000 new followers on Instagram.
2. Associate Your Brand with the Holidays
Crafting an association is a powerful way to make a memorable impact on your prospective consumers, allowing them to deeply understand the essence of your brand. Whether it is a product or service, the possibilities to make it relevant to the holidays are endless. For example, if you have a salon or day spa that provides facial and beauty treatments, you can create a video that conveys a message about how to make sure you look your best the next time you see your family during the holidays. Or if you have an events management company, you can create a video about how awesome it is to help your customers with their holiday events.
In the video below, Coca Cola tries to make its beverage associate with food and social feasting occasions. The commercial puts an emphasis on the community spirit and all the neighbors coming together to build a cardboard chimney for his entire chimney-less apartment block. The commercial ends with everyone getting together over a Christmas feast and their beverage of choice is none other than Coca Cola.
5. Invest in High-Quality Production Services
If you want your videos to actually connect with your audience and really stand out during the holiday season, you must invest in high-quality video production. Whether you are producing the video in-house or hiring a professional video production agency, ensure that your videos are well-lit, have clear audio, and have captivating visuals. A well-produced, professional video will attract more viewers, and the quality will reflect positively on your brand.
The holiday season is a great time to experiment with video marketing and create engaging campaigns that connect with your target audience. Using these tips, you can create holiday-themed videos that highlight your brand’s values, products, and expertise. As video marketing continues to grow exponentially for businesses, incorporating creative video marketing ideas to produce unique, compelling and standout content is key in forming that strong emotional connection with your audience.
If you are ready to upgrade your brand’s video marketing game to capture your audience’s attention and boost sales, talk to us. At TriVision Studios, we have worked with clients of all sizes and industries to create visually stunning, emotionally compelling video content. From 30 second promotional videos to brand videos, product videos, social media ads, animation videos, testimonial videos, TV commercials, and much more, we have experience in creating almost any type of video. Our talented production team can help your brand stand out this holiday season and beyond. For a free consultation, email us at [email protected].