How to Choose the Right Type of Corporate Video Production for You
A great video has the ability to captivate, inspire and engage its audience. Corporate videos are no exception. In fact, corporate videos are one of the most effective ways to communicate the story of your company, attract new leads, and retain existing customers. But how do you know which type of corporate video production fits your needs? Here are our top 5 different types of corporate videos that you can use to maximize your brand’s potential.
1. Promotional Videos
Promotional videos are the most common type of corporate video that you’ll see. These videos are short and are designed to promote a company, its products or services. They can be comedic, inspirational, or informative, depending on the brand’s needs. Promotional videos are the perfect starting point for companies who are new to video marketing and want to showcase their brand effectively on their website, social media or other platforms.
2. Explainer Videos
Explainer videos are designed to educate your audience about your product or service. They use animation, graphics, and voiceover to provide viewers with an easy-to-understand overview of your offering. They are incredibly useful for businesses who provide complex or technical solutions. Explainer videos can play a key role in creating brand awareness, and more importantly, in building trust with potential customers.
3. Testimonial Videos
Testimonial videos feature real-life customers discussing their experience with a company’s product or service. They are an incredibly powerful tool for building trust and credibility, as they provide social proof that your product or service works. Testimonial videos are particularly effective for companies that sell to B2B markets, where personal relationships and trust are essential.
4. Brand Films
Brand films are the most artistic and cinematic type of corporate video. They don’t focus on selling products or services, but instead on communicating the story, vision, values, and purpose of the brand. They are usually longer and more expensive to produce than other types of corporate videos, but they are incredibly engaging and can have a positive impact on brand reputation.
5. Event Videos
Event videos are created to capture the energy and excitement of a company event such as product launches, conferences, and trade shows. They are a great way to showcase your company’s culture and let people who couldn’t attend the event get a feel for what it was like. Event videos can be used in a variety of ways, including as promotional material leading up to future events.
Here is an example of an event video we produced for tech unicorn, Interos. This short high-impact video was livestreamed during their companywide virtual studio production filmed at TriVision Studios.
Conclusion
Corporate video production has become a crucial part of any modern marketing strategy. Choosing the right type of video can have a significant impact on how your brand is perceived and can drive business growth. Promotional videos are short and sweet, while testimonial videos can instill trust among hesitant customers. Explainer videos can help showcase your products and services, and brand films are great for impression and high-level strategy. Finally, event videos can create interest in future events and highlight a great company culture. With so many options available nowadays, it’s never been easier to produce corporate videos that engage, inspire, and inform your audience.
Our team at TriVision has had tons of experience in providing corporate video production services for organizations of all sizes in the Washington DC, Northern VA and Maryland area. Visit our portfolio page to see examples.
