If you’re looking for a way to take your social media marketing to the next level, animation is a great option to explore that venture. When used properly, animation can help you capture attention, convey complex messages, and stand out from the competition. Below are three ways animation videos can help elevate your social media marketing.
Animation Helps You Stand Out from Competition.
In a world where social media users are bombarded with content on a daily basis, it can be difficult to cut through the noise and capture attention. But with animation, you can make your content more eye-catching and engaging, which will help your brand stand out from the rest. Whether you use animated GIFs or short videos, adding some movement to your content will help grab users’ attention and stop them from scrolling right past your post.
Below is an example of a marketing video we produced for Spacelli using animation to promote the product and how it works. For new products, using animation is always a good idea to explain easily how a product works and its vast benefits.
Animation Helps You Convey Complex Messages.
If you’re trying to communicate a complex message or concept through social media, animation can be a helpful tool. By breaking down your message into simple visuals, you can make it easier for users to understand. And since animation is inherently attention-grabbing, it can also help ensure that users actually pay attention to and process the information you’re trying to communicate.
Below is an example of an animation video our production team at TriVision produced for the U.S. Department of Commerce about how dumping and unfair subsidies impact trade. Through the magic of animation, the video explains how free and fair trade is good for everyone by fostering healthy competition, creating jobs and stimulating innovation.
Another great example of an animation video that explains a complex process for a government agency is the animation video we produced for the Federal Drug Association (FDA). Through animation, moving infographics, and professional voiceover, we were able to illustrate in a powerful way how their CDER Strategic Capabilities Map worked.
Animation Elevates Your Brand.
Since not everyone is using animation in their social media marketing yet, incorporating it into your strategy can help you and your brand stand out from the pack. It adds a touch of professionalism to your brand and builds credibility to make your brand stand out.
Animation doesn’t require sound to be effective. According to Verizon Media, 69% of consumers watch videos online without sound, which means animation can still relay your message effectively via text, motion graphics, characters, vivid colors and artistic imagery.
Does Animation Make Sense for Your Brand?
Most definitely. According to a Brightcove survey, 85% of millennials have purchased a product or service after watching a video on social media. There is no question that animated videos grab more attention, are memorable and influence buyer decisions. And many times, animation videos are more cost effective than producing live action footage with sets, actors and actresses.
The team at TriVision does this well by creating stunning 3D animation and 2D motion graphics for clients of all sizes and industries. These animated videos are not only used for their social media marketing and digital engagement efforts, but also as a tool to help convey complex messages as information or training videos, introduce a brand within a video, or as a background visual on video walls during an event.
Animation is all-around effective tool that should be considered as part of any professional brand’s marketing strategy. Feel free to check out our portfolio page to watch different animation videos we have produced for a wide range of clients.
