November 10, 2022
Have you ever wondered what exactly is the difference between a full-service marketing agency, production studio, and video production company?
With so many options out there, it can be hard to know which type of company is right for your business needs. In this blog, we’ll break down the key differences between these three types of video marketing companies so you can make an informed decision that fits your needs and budget.
Full-Service Marketing Agency
A full-service marketing agency offers a wide range of marketing services including strategy, branding, creative development, digital engagement, video marketing, media relations and more. If you’re looking for an all-in-one solution for your marketing needs, a full-service agency is a great option.
The best thing about full-service marketing companies is that everything is done under one roof so your branding and marketing collateral are likely to be more consistent across all different channels and customer touchpoints, including your website, marketing videos, business cards, promotional materials, social media platforms and more.
You will also save money getting all your marketing and creative support from a full-service agency such as TriVision because the services tend to be sold in special packages and/or offered on a retainer basis.
A production studio focuses on producing high-quality video content. If you’re looking to produce a commercial, web series, a livestream or pre-recorded virtual event, or other type of video content, a production studio is a good option.
Some production studios now offer both Green Screen, White Cyc AND Virtual Production LED video walls, which is the newest way to produce high-quality video content for film studios and production companies.
Production studios typically have in-house teams of writers, directors, editors, and other professionals that specialize in video production. TriVision Studios is an inclusive production studio like this that offers all these services in-house.
Video Production Company
A video production company is similar to a production studio in that they focus on producing video content with or without a studio. A video production company can be hired to go on-site and film any event or production – whether it’s a client’s office for a video commercial or a conference.
However, video production companies don’t always have their own in-house team of professionals and instead outsource all aspects of video production to freelancers or other businesses.
This can make video production companies less expensive than film or production studios but it can also mean that the quality of their work is less consistent.
TriVision Studios is considered a video production company as well because we offer customers a wide range of affordable options
Now that you know the key differences between full-service marketing agencies, production studios, and video production companies, you can make an informed decision about which type of agency is right for your business.
If you’re looking for an all-in-one solution for your marketing needs, including video, creative support, and media buying, a full-service marketing agency is a good option.
If you’re focused on producing high-quality video content inside a studio, a production studio is a great fit.
And if you are simply looking to hire a company to film your product, company or event, regardless of location, a video production company is your answer.
The TriVision Group of companies happens to offer all the services that come with any of these types of agencies. Feel free to contact us to get a quote or get a tour of our studio.